Snyk Blog In this article The proof is in the pipeline What we're investing in next Partner Services Delivery Program Partner Accelerator Fund The ecosystem bet Securing The AI Revolution How Snyk And Our Partners Are Scaling For The Future Written by Tom Nielsen May 21, 2026 0 mins read Snyk started as a classic product-led growth company. For our first two years, we didn't need a sales team — the product sold itself to developers. That's a rare thing, and we're proud of it. It meant we had genuine product-market fit before we had a go-to-market motion. But markets evolve, and so did we. Today, AI coding agents are generating code at a velocity that significantly outpaces the ability of security teams to review it. The customers buying security software aren't just individual developers running a free trial anymore — they're enterprises trying to govern AI-generated code at scale. Software alone can't govern that speed. Partners embedded directly within customer environments are the force multiplier. That's why we've deeply integrated Snyk with Anthropic (Claude Code), Cursor, AWS, Atlassian, and OpenAI — positioning ourselves at the exact point where AI-generated code originates. But getting the technology right is only half the battle. The other half is ensuring customers have the expert guidance to implement and scale it. That's partner work. It always was — but AI has made it the only model that actually scales. The proof is in the pipeline We've watched this shift play out in real time. Enterprises aren't just buying security tools anymore — they're looking for partners who can embed security into the way their teams actually build software. That means understanding their environment, their workflows, and their organizational constraints. It means showing up as a transformation partner, not a vendor. Over the past two years, we've seen that demand show up in our numbers. Partner-sourced new ARR bookings in North America grew more than 6x between 2023 and 2025. That's not a rounding error. It reflects a fundamental shift in how customers want to buy and implement security in an AI-driven world. This is the context behind everything we're investing in with our partner ecosystem right now. What we're investing in next Results like that earn reinvestment. Here's where we're doubling down. Partner Services Delivery Program We're launching a formal Partner Services Delivery Program — a structured path for partners to build high-margin professional services practices around the Snyk AI Security Platform . The idea is simple: for every dollar of Snyk license, partners have a real opportunity to unlock multi-dollar advisory and managed services revenue on top of it. The program runs in two phases. In Phase 1, partners deliver their own implementation services in coordination with Snyk's professional services team. In Phase 2, they build out fuller practices — implementation, integration, AI/AppSec maturity assessments, remediation services, custom policy development, and managed and hosted services. Partners who complete Snyk's Implementation Pro certification come away with the same playbooks our own team uses, which means more consistent outcomes for customers and stronger retention for everyone. The goal isn't to create resellers who happen to deploy Snyk. It's to create partners who have built an AI security practice where Snyk is the platform underneath it. Partner Accelerator Fund Alongside the Partner Services Delivery Program, we're launching our new Partner Accelerator Fund — a tiered structure that rewards partners for hitting certification and pipeline milestones. It's designed to be concrete and achievable, not an aspirational points system. Partners who invest in building Snyk practices get meaningful capital to fund hiring, enablement, and go-to-market activity — the real building blocks of a sustainable practice. The ecosystem bet Security has always been a team sport. What's changed is the stakes. As AI accelerates the pace of software development, the window between code being written and code being exploited is shrinking. The partners who are building practices around AI security right now — who are embedding themselves in customer environments, building institutional knowledge, and delivering outcomes rather than tools — are going to own a significant part of this market. We're making sure Snyk is the platform they build on. And we're backing that commitment with real investment. You can’t govern AI you can’t see Start with Discovery. Start with Evo AI-SPM. Uncover every AI component hidden in your codebase and apply organization-wide governance. Book a Demo Posted in : AI Customer DevSecOps Snyk Team